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Always exploring, always curious — we're driven by the search for fresh perspectives and meaningful alternatives.
To us, travel isn't just about ticking off destinations; it's about the people you meet and the connections you make along the way.
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We're the bridge between curious travelers and the true soul of Switzerland — insiders, storytellers, and connectors who turn journeys into something deeper. As a small, specialized local team, we craft experiences that go far beyond the expected. No cookie-cutter tours, no crowded tourist traps — just authentic, immersive adventures that tap into Switzerland’s hidden rhythm.
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With more than 30 years in the travel and tourism industry, we bring deep-rooted local knowledge and trusted relationships with guides, suppliers, hosts, and off-the-map experiences. Whether it’s a short escape or a fully tailored group journey, we design trips that resonate — long after they’re over.
Scroll down to meet a few of the behind-the-scenes crew...
At In2Switzerland, we are driven by a passion for excellence and a commitment to crafting unforgettable experiences that go beyond the ordinary. With an unwavering focus on quality, we go the extra mile to ensure every detail of your journey is tailored to perfection.
With over 30 years of experience in the tourism industry and a life lived across three continents, Carmen brings a wealth of know-how, creativity, and cultural sensitivity to her work.
Her global perspective and deep understanding of people from all walks of life allow her to deliver thoughtful, personalised solutions that truly connect.
Business Operations Partner
Carmen MartÃnez Goosmann
Nathalie Ellington
Swiss Experience Insider
Born and raised in Zurich, Nathalie brings together deep Swiss roots and the perspective of a seasoned world traveler. As our Swiss Experience Insider, she knows exactly where tradition meets trend.
With a passion for culture, people, and authentic moments, she helps transform a simple visit into a genuine bond with Switzerland.
Stese, aviator, flight instructor, and cheese connoisseur, fuses Swiss precision with pure passion. Wonderful alpine soaring, Combat profiles, Sustainable e-Flights, Glacier landings and curated cheese tastings are all part of the journey.
At his altitude, the extraordinary is standard. Adrenaline, elegance, and the true flavour of Switzerland await.
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Aviator, Cheese Expert, Swiss Insider
Stefan "Stese" Schürpf
Carmen Soraya
Swiss Wine Expert & Destination Scout
Carmen Soraya, a French-trained sommelier, is an expert in Swiss wines. With a refined palate and a sharp eye for extraordinary locations, she curates unforgettable experiences where wine and setting come together in perfect harmony.
Carmen doesn’t just pour wine — she creates moments that celebrate the soul of Switzerland.
Akin has worked in tourism development across multiple countries for decades. His team’s expertise in Germany allows us to offer strong support for clients with complex, multi-country itineraries.
With his extensive experience in international programs and cross-cultural collaboration, Akin ensures seamless travel planning, tailored to each requirement.
Senior Advisor - Germany
Akin Kocatürk
Anke Hoell
Market Lead - The Caribbean
Anke has called the Caribbean home for decades, so much so that her European passport feels like a distant memory.
With a deep understanding of tourism, a natural ability to connect with clients, and a healthy dose of humor, she brings invaluable expertise in crafting seamless and memorable trips for Caribbean guests traveling to Switzerland.
Hermann, an Asia-savvy globetrotter fluent in Thai, has lived between Thailand and Indonesia, mastering the art of cultural connection.
He’s the bridge that transforms Asian travellers' dreams into Swiss adventures, blending exotic aspirations with Swiss accuracy to craft journeys that truly redefine what a holiday should be all about.
Senior Advisor - Asia